by Dawn O'Connell
One of the first things business clients ask me about producing video projects is "What is the return on investment?".
Smart business owners who shell out money for a video want to make sure it's a wise investment.
The answer isn't easy. Aside from asking customers if they watched the video online--it's difficult to track how much of an impact your website video has had. But I can tell you, one way or another most businesses small and large begin to see the impact almost immediately. Whether it's simply boosting the profile of your company or a direct result in sales, there is nothing better than showing off who you are, what you do and how you do it in a medium people expect.
Nothing tells the story of your business than a short creative image building video on the company homepage. We're not talking about a "commercial"--but something that shows off your company and why you are different.
A Minnesota company that develops warehouse management and inventory software wanted to stand out from the competition. They decided to make a significant investment in online video. Their goal was to develop a series of videos to build their image, show their products and include their customers as spokespeople. The challenge for us was to take a very dry subject and make it interesting. Supply chain management isn't very sexy but with the use of great photography, simple writing and creative editing the client was very happy with the results. In just a few weeks online, the company saw a huge increase in unique website visitors and an instant increase in sales. The company landed 36 new clients in 1 week. Most of the new clients mentioned the video sold them on the product. The client paid for his video campaign in just a matter of a couple weeks with new clients. Below are 2 of the 6 videos used in the campaign. The first is the image brand building video and the second is a customer testimonial.
COMPANY IMAGE BUILDING VIDEO
CLIENT TESTIMONIAL
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www.focusmediaservices.com/video
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