As many of you know my husband Chris O'Connell is a news reporter for KSTP here in the Twin Cities. And if there is one thing he has taught me about video producing is the importance of storytelling. Spouting off even the most important facts won't do any good if you don't tell a compelling story. The same goes for videos for your website.
Like any news report, producing a video for your business or organization must tell a story in an interesting way with use of interesting video and natural sound. Videos should not be a sales pitch. Viewers will see right through that. Your video should be written and edited in a way that tells the story of your product or company. By using documentary or third party interview styles, professional narration and real life video footage your web video can come across more as information rather than a blatant sales video. Give your viewers information they can use and the greater the odds you'll gain more trust as a business.
Here's an example of our latest video of Dr. Lee Schwartz, a chiropractor in the Twin Cities. As you can see he give you his philosophy of chiropractic wellness. His interview was shot looking "off camera" to give the impression he was an expert giving information rather than selling his service.
