Nearly all internet marketing professionals use video as one of the core methods for marketing their business.
Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.
Here are three important tips before producing a video.
#1: Keep Your Videos Short
Website videos are designed to engage, entertain and inform. The most effective videos are 1-3 minutes long.
#2 Stay on topic and give added value.
Write down an outline for what you want to cover. Be conversational and don't use too many technical terms. Have a script if necessary. Give them a good reason for them to be spending their time watching your video.
#3 Call to action.
Every video should end with an opportunity for the customer to engage your business. As simple as a website graphic, links to another video or click for more information button.
