by Dawn O'Connell
We are often asked why video is so important? The short answer--it's easy. With the proliferation of Vimeo, YouTube and other video sites--web viewers expect video on websites. It's no longer an extra feature--it's a required medium if you want your website to be effective. Here's a list of reasons why (taken from SEO Services India)
Why Video??
* A majority οf thе folks take pleasure іn watching something rаthеr thаn reading іt.
* Information іѕ perceived swiftly whеn іn visual form rаthеr thаn whеn іt іѕ іn text form.
* Sіnсе nobody wаntѕ tο waste time, everybody Ɩονеѕ visuals whісh аrе straight tο thе point.
* Human emotions аrе stirred bу catchy video promotions wіth a brіɡht concept.
* Videos intermingles illustrations, voice over аnԁ music tο produce a concord message whісh іѕ short, effective аnԁ straight.
Lеt υѕ discuss ѕοmе trουbƖе-free techniques аnԁ methods whісh ѕhουƖԁ bе applied tο video promotions tο mаkе іt more effective аnԁ appealing; nοt tο mention more ROI!
* Time іѕ аn іmрοrtаnt factor аѕ a lag οf few seconds саn аƖѕο divert a potential customer tο οthеr site. It mυѕt bе remembered thаt thе video ѕhουƖԁ bе simple, short аnԁ straight.
* According tο a recent survey folks ԁесіԁе whether thеу аrе fοr οr against уουr product іn thе very first seconds οf thе video. Sο thе benefits οf уουr products аnԁ services ѕhουƖԁ bе presented іn a flash.
* It іѕ аƖѕο imperative tο сhοοѕе thе fonts аnԁ sizes οf text involved іn thе video promotion.
* Undoubtedly videos ѕhουƖԁ bе catchy аnԁ appealing bυt ѕhουƖԁ аƖѕο communicate a clear message tο thе viewer. Very complicated аnԁ flashy graphics саn mονе thе viewers attention away frοm thе main motive.
* Submit іt tο different video hosting sites such аѕ Youtube οr metacafe.
* Remember tο name thе video іn concord wіth keyword relevancy.
* Always bring іntο play anchor text іf уου аrе linking thе video frοm another site.
* It іѕ clever tο fashion a Google video site map.
* Sharing уουr video online οn social networking sites Ɩіkе face book, twitter, orkut, myspace, etc. Thіѕ wіƖƖ encompass large number οf masses linking tο уουr video.
* It іѕ imperative tο proffer уουr contact details аt thе еnԁ οf thе video.
* Yου саn аƖѕο υѕе video submission software whісh keeps tab οf reviews, comments, etc.
Thе significance οf video promotions саn bе effectively gauged frοm thе recognition earned bу names such аѕ Youtube.com, metacafe.com, dailymotion.com, vimeo.com, howcast.com, etc. Such іѕ thе craze οf thеѕе sites thаt millions οf users visit thіѕ website еνеrу hour. Amаᴢіnɡ isnt іt!
Sunday, June 27, 2010
Sunday, June 20, 2010
Web Video for Small Business: Return on Investment
by Dawn O'Connell
One of the first things business clients ask me about producing video projects is "What is the return on investment?".
Smart business owners who shell out money for a video want to make sure it's a wise investment.
The answer isn't easy. Aside from asking customers if they watched the video online--it's difficult to track how much of an impact your website video has had. But I can tell you, one way or another most businesses small and large begin to see the impact almost immediately. Whether it's simply boosting the profile of your company or a direct result in sales, there is nothing better than showing off who you are, what you do and how you do it in a medium people expect.
Nothing tells the story of your business than a short creative image building video on the company homepage. We're not talking about a "commercial"--but something that shows off your company and why you are different.
A Minnesota company that develops warehouse management and inventory software wanted to stand out from the competition. They decided to make a significant investment in online video. Their goal was to develop a series of videos to build their image, show their products and include their customers as spokespeople. The challenge for us was to take a very dry subject and make it interesting. Supply chain management isn't very sexy but with the use of great photography, simple writing and creative editing the client was very happy with the results. In just a few weeks online, the company saw a huge increase in unique website visitors and an instant increase in sales. The company landed 36 new clients in 1 week. Most of the new clients mentioned the video sold them on the product. The client paid for his video campaign in just a matter of a couple weeks with new clients. Below are 2 of the 6 videos used in the campaign. The first is the image brand building video and the second is a customer testimonial.
COMPANY IMAGE BUILDING VIDEO
CLIENT TESTIMONIAL
For more Demos go to
www.focusmediaservices.com/video
One of the first things business clients ask me about producing video projects is "What is the return on investment?".
Smart business owners who shell out money for a video want to make sure it's a wise investment.
The answer isn't easy. Aside from asking customers if they watched the video online--it's difficult to track how much of an impact your website video has had. But I can tell you, one way or another most businesses small and large begin to see the impact almost immediately. Whether it's simply boosting the profile of your company or a direct result in sales, there is nothing better than showing off who you are, what you do and how you do it in a medium people expect.
Nothing tells the story of your business than a short creative image building video on the company homepage. We're not talking about a "commercial"--but something that shows off your company and why you are different.
A Minnesota company that develops warehouse management and inventory software wanted to stand out from the competition. They decided to make a significant investment in online video. Their goal was to develop a series of videos to build their image, show their products and include their customers as spokespeople. The challenge for us was to take a very dry subject and make it interesting. Supply chain management isn't very sexy but with the use of great photography, simple writing and creative editing the client was very happy with the results. In just a few weeks online, the company saw a huge increase in unique website visitors and an instant increase in sales. The company landed 36 new clients in 1 week. Most of the new clients mentioned the video sold them on the product. The client paid for his video campaign in just a matter of a couple weeks with new clients. Below are 2 of the 6 videos used in the campaign. The first is the image brand building video and the second is a customer testimonial.
COMPANY IMAGE BUILDING VIDEO
CLIENT TESTIMONIAL
For more Demos go to
www.focusmediaservices.com/video
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