In the middle of one of the nations worst housing crisis on record, real estate professionals are looking to set themselves apart in a sea of other realtors essentially offering the same products. One realtor in Woodbury, MN is using online web video to market herself to potential clients in a unique way. She wanted an image based video to place on her website home page and a clip to play before virtual tours of properties. We recently produced a 1 minute "Professional Profile" . The interview style narrated video highlights her professional philosophy of selling homes and emotional connection to her clients. Within a week, a dozen other realtors from several large firms were looking to produce similar video profiles.
Here's a link to the video by Focus Media Services
The same goes for showing homes. Nothing can tell the story of real estate better than online video. 85% of new homebuyers start their search for a home online. It's one industry that's seeing the benefits and return on investment in online video. 360-degree virtual photo tours do not offer the proper perspective of a property that video can offer. A video "walk through" is a much more effective way to showcase a home.
Custom real estate videos are a modest investment. A walk through video can cost a anywhere from $250-$1000 per home depending on the editing. Take a look at a sample of a walk through from my friends over at MiniApple video.
http://www.miniapplevideo.com/index.php/real-estate.htm">
-Dawn
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